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Building a Sustainable Coaching Culture Starts With You

For the second year in a row, PETRONAS Leadership Centre (PLC) brought in the world’s top executive coach, Dr. Marshall Goldsmith, and the world’s #1 Strategic Innovation Coach, Dr. Peter Chee for the highly anticipated Coaching Summit 2023.

Since its inception, the Coaching Summit has served as the premier event for leaders and coaches to enhance their coaching skills, learn best practices, and connect with the coaching community. Organised by the Coaching Academy, this year’s theme was ‘Building a Sustainable Coaching Culture.’

The 360 hall was filled with 200 of PETRONAS’ top leaders and coaches, while more than 800 virtual participants tuned in from around the world. This impressive turnout facilitated valuable exchanges and provided well-deserved recognition to the dedicated coaches and aspiring coaches within the organisation.

To kick off the event, Puan Sh Sakinah Sy Ishak, Head of Strategic and Business Planning Excellence in PLC and acting CEO, extended a warm welcome and invited Puan Farehana Hanapiah, Senior Vice President of Group Human Resource Management, to deliver the opening address. Energising the crowd early in the morning, she acknowledged all coaches for their amazing efforts thus far and encouraged both coaches and leaders to embody the transformative practices they would take away from the summit.

Then, came the moment everyone had been eagerly anticipating as Dr. Marshall took to the stage. This coaching guru, with an impressive track record of coaching CEOs of top organisations, made the room come alive with an engaging and interactive ice-breaking session. Dr. Marshall Goldsmith captivated the audience with his relatable and witty anecdotes, inspiring deep introspection on leadership and personal growth.

Here are some key takeaways from his talk:

  1. Effectively communicate and persuade others with your ideas. If you can’t sway them (and be very clear about whom you can and cannot change, e.g., partners and in-laws), consider accepting the situation or moving on.
  2. Accountability, monitoring, and feedback can drive meaningful change in individuals.
  3. Reflect daily by asking yourself, “Did I put in my best effort to find happiness?”

After his emotionally-charged yet compelling call to action, guests were eager to engage in a conversation with Dr. Marshall. In the Coaching Spotlight Talk, Dr. Peter Chee skillfully moderated the Q&A session, addressing insightful questions from the audience.

Throughout the session, our speakers emphasised the significant role of mental wellness and psychological safety in creating the right environment for personal and organisational growth. This topic was further explored in the Coach Connect evening session by representatives from Group HSE, Dr. Jaseema Begum Nazir Khan and Dr. Zulkifli M Yunus, which focused on the importance of wellness coaching in creating and sustaining a coaching culture that fosters positive change.

Guests also had the opportunity to visit exhibition booths showcasing PLC’s various offerings, featuring Coaching Academy’s solutions and myLearningX. In line with the theme of personal development and mental well-being, there was also a booth from Universiti Putra Malaysia (UPM)’s Faculty of Psychology, offering visitors a 30-minute session with trained psychologists. This piqued the interest of many visitors as they internalised their learnings from the speakers.

The summit concluded with wellness activities for participants to unwind after a long day. Guests had exciting options to choose from, including a cooking session with Encik Kamal Bahrin, SVP & Chief Executive Officer of PRPC, and a painting class with Puan Intan Shafinas Hussain (Tuty), Head of Group Sect. & Board Governance, both of whom were Leaders-in-Residence at PLC. There were also some musical enthusiasts who rocked the Jamming Room to unleash their creativity!

Participants shared interesting feedback such as;

“This session gave me new insights on how I can be better as a person before I can be a good leader.”

“A lot of eye-openers to bring back home and back to the office.”

“Very engaging speaker, sharing live anecdotes.”

“It felt like a very relaxed and safe space.”

With an impressive Net Promoter Score (NPS) of 84 and encouraging feedback from participants, PLC’s Coaching Academy has successfully captured the essence of what PETRONAS’ leaders and coaching community needed to help them on their journey of elevating individuals and teams to fulfill not only the organisation’s targets but also their personal growth. 

Check out our LinkedIn post on Coaching Summit 2023 and don’t forget to subscribe to PLC’s LinkedIn page!